The old adage was location, location, location to reach the consumer. Now it is logistics, logistics, logistics. Competitors with the best e-commerce strategy will be the winners whether they sell food, flowers, or flooring. Flooring manufacturers, distributors, and retailers are adding e-commerce capabilities on their websites and expanded delivery options to meet consumer expectations. Home Depot added a mobile app enabled store navigator so customers can locate products, check inventory, and expedite the online ordering process. The app provides store-specific maps, which allows customers to pinpoint the exact location of an item on their mobile device. In addition, Home Depot installed self-service lockers at the front entrance to offer the convenient pickup of online orders. Lowe’s is giving customers the ability to schedule a delivery in a narrow time frame. The company is also strengthening their ability to sell to professionals by adding business-to-business capab
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