Most people agree that consumers will shop on price alone if they do not learn about performance and quality differences that justify a range of prices. That is happening all through our industry. If we let it continue it could lead to the destruction of our industry as we know it. Do you agree?
Read what I think is causing commoditization in our industry and what we can do about it in Commoditization - The Silent Killer
Jim Gould is President of the Floor Covering Institute