Getting started with social media can be overwhelming, particulary if you're already feeling pressed for time just to deal with normal floor covering business priorities.
At the same time, ignoring it isn't wise because social media tools aren't going away, customers have adopted them and flooring businesses aren't immune to the digital and social forces affecting us all.
In the process of becoming digitally immersed and socially engaged, many are discovering that the tools of social media can help attract customers. Not only does having a presence online on blogs and in social networks help raise awareness of their flooring businesses, but it also allows these flooring professionals to realize efficiences from being able to answer online customer questions about flooring.
Furthermore, trust-building with customers can begin before they even step through a business' doors - which means they're more likely to buy than simply kick the tires some more.
Social tools allow businesses to get found by new customers, thereby generating relevant customer leads, building relationships with those leads and eventually converting them to customers. In other words, social media can definitely support lead generation, the topic of my recent presentation at MarketingProfs B2B Forum 2011.
Before reaching that point, though, it matters to get started with social media.
The Floor Covering Institute Blog brings you insights, perspectives, best practices and resources relevant to the global flooring industry all from seasoned and recognized flooring industry experts who have owned, operated, and served flooring businesses in every tier from manufacturing to retail buying groups. Will you join us as we discuss ways to improve this marvelous industry?