Whether you’re operating a ceramic tile, stone, flooring or widget business it’s crucial to have a business plan in place. The business plan, in essence, acknowledges your current position and identifies where you want to end up. Articulating what you want to achieve and how you intend to achieve it are important steps that lead to a successful business. A sailor who doesn't know what direction he is traveling will have trouble discerning between a good wind and an ill wind... Just as the sailor has to steer his ship as he navigates the seas to his destination, business owners have to steer their companies through daily challenges and decisions. Making the right decisions and course adjustments are much easier if you have a plan and a destination in mind. Business planning is not a one- time process. Like the sailor who is constantly adjusting his course, businesses must also adjust course. The current global and domestic economy has certainly presented challenges to
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