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Institute in Action: Consultants to Hold Six Education Sessions at Surfaces 2010

Surfaces 2010 Education SessionsSurfaces 2010 is coming right up - Monday, February 1 through Thursday February 4, 2010 at the Sands Expo & Convention Center in Las Vegas - and four Floor Covering Institute consultants will hold six education sessions at Surfaces 2010.

Since you don't want to miss these sessions, I want to make sure that their combined schedule is available to you. All of the sessions are designed to provide up to date, practical information to apply to your business.

More specifically:

Institute President Jim Gould will host a panel to provide insight and instructions important to anyone thinking of developing an import program including guidelines for importing under the provisions of the Lacey Act. The session is geared towards foreign manufacturers considering exporting to the U.S. and domestic buyers wishing to learn about importing.

Christine Whittemore will hold two sessions; one on marketing in a recession and a second will provide an overview of social marketing and how to apply it in your business.

Christopher Ramey will cover new selling tactics and strategies necessary for marketing to post-recession consumers.

Lew Migliore will hold two sessions; his annual program on installations will provide an update on the latest information techniques and his second will focus on how to keep poor installations from ruining a sale and draining your profits. Check out their schedules below!

Schedule - Register now

Christine Whittemore. Ms. Whittemore is Chief Simplifier of Simple Marketing Now, and a marketing expert with 16 years experience in the floor covering, home furnishings and apparel industries.

“Marketing in a Recession 101”
Monday, February 1st, 2010 -- 9 a.m. to noon

Three dynamic marketers present a marketing 'how to' unlike any other when they help a fictitious retailer solve problems and apply marketing tools. Learn how to make the most of your marketing dollars in a down economy and how to use social marketing to connect with your customers in new and meaningful ways. Join Christine Whittemore, Scott Perron of Big Bob's of America and Paul Friederischsen from Brand Biz, Inc. for an informative and undoubtedly entertaining three hours.

For additional perspective, read through the posts Christine has written about this session on the Simple Marketing Blog or listen as the panel previews this session on Talk Floor.

"Social Media 101"
Tuesday, February 2, 2010 -- 12 noon to 1 p.m.

Confused about all that Twitter, Face Book and social media talk? Then this session is for you. It offers an overview of social media - what it is and why it matters - how to apply social media tools for your business, better understand the marketplace, promote yourself and connect with customers. We'll examine Google, Face Book, Twitter and blogs to 'listen' to the conversations taking place and enable you to eventually become more actively involved. In other words, practical and actionable social media knowledge!


Jim Gould. Mr. Gould is President of the Floor Covering Institute and a 40 year veteran of the floor covering industry who has imported flooring for his businesses, established CCA's direct import flooring division, Global Direct, and now helps companies to evaluate and execute business strategies including importing.

"Avoiding Landmines in Flooring Imports"
Wednesday, February 3rd -- Noon to 1 p.m.

Importing directly is a business tool that retailers, distributors and buying groups can use to increase their product offerings and boost profit margins. You don't have to be a huge company to employ this strategy. This session is geared toward both foreign manufacturers wishing to export to the U.S. and domestic buyers wishing to import. We'll help you decide if exporting/importing is right for you and help you implement a program that avoids the perils that can lurk in the unknown - aka "landmines". We'll cover an array of topics including new standards for importing wood under the Lacey Act Amendments, dispute resolution, payment options, insurance, documentation, quality control and inspections, duties, customs and more. Join us and find out how to import on your own!


Lew Migliore. Mr. Migliore is President of LGM and Associates, a technical consulting firm specializing in all aspects of product and installation performance and education. He is author of "The Claims File" appearing regularly in Floor Covering News, author of The Commercial Flooring Report and is considered to be one of the industry's most respected independent analysts of flooring complaints.

"Flooring Installation -What You Don't Know Will Hurt You"
Wednesday, February 3rd -- 8 to 9:30 a.m.

Poor installation can ruin a sale, a product and drain profits - learn how to prevent this from happening! New products, technologies, installation methods and means are the fastest changing part of the industry. understand how the new installation standards and warranties that come with them will affect you. What you don't know will hurt you!

"Common Causes and Corrections for Installation Failures"
Wednesday, February 3rd -- Noon to 1 p.m.

A core annual program featuring updated information to give you the latest industry information and installation technique ideas. To get the most from this program, bring your most challenging questions!


Christopher Ramey. Mr. Ramey is President of Affluent Insights and has 30 of executive management experience in the flooring industry. He provides a unique perspective for retailers and manufacturers as he breaks down the market place and helps retailers and manufacturers connect with and market to various consumer segments. In this workshop he focuses on the post-recession consumer.

“The 2010 Success Plan for Selling the Post-Recession Customer”
Monday, February 1st -- 1 p.m. to 4 p.m.

Selling to the post-recession consumer requires new selling strategies and new tactics to be successful. This hands-on workshop will review the changes, challenges and opportunities for succeeding in 2010 and beyond. You'll learn the new consumer mindset along with strategies and tactics necessary to sell more products, more often and more profitably.

Thanks for reading!


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