Did you attend the Surfaces '09 General Session Industry Wake Up Call ? The one that brought together 6 flooring industry leaders in a first of its kind event to have a conversation? Yes, a conversation about the tumultuous times we're in, how floor covering industry leaders have reacted, and where they see things headed. It's the same conversation that sets the stage for Floor Covering Institute insights. The event, titled " Prevailing Through the Current Crisis - An Industry Wake-Up Call ," attracted a record 1000+ attendees representing the flooring industry. I was fortunate to be one of them and I found the event amazing from multiple perspectives. First, the participants: Ralph Boe , president and CEO of Beaulieu of America ; Rainer Blair , then CEO of Mapei of Americas ; Tom Davis , president and CEO of Mannington Mills ; Tom Lape , president of Mohawk Residential; Randy Merritt , president of Shaw Industries ; Frank Ready , CEO of Armstrong's North
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